To the young leader who's tired of figuring it out alone...
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You've probably worked for one. The boss who “never should have been promoted”. The one everyone complained about over drinks.
You remember them. Probably better than you'd like.
But here's the thing — nobody plans to be bad at leadership.
They wanted to do a good job. Just like you.
But almost nobody gets real training when they start out. No playbook. No mentor. No one to tell them what they were about to walk into.
So they tried to figure it out alone. And they walked straight into all 7 of them.
I call them the 7 Deadly Sins. And trust me — I made every single one. Even with mentors by my side. The difference? I didn't stay there long.
You don't have to make them at all.
30-day money-back guarantee. Keep the book either way.
It's a quick-start guide — built for the first years of your leadership career.
No theory. No academic frameworks. Just the 7 blind spots that make leadership painful — for you and everyone around you — and exactly what to do about each one.
Simple enough that I could have understood it at 16. Practical enough to feel the difference in your team within days.
It starts small.
You explained it clearly. It came back wrong anyway.
“It's faster if I just do it myself.” So the to-do list keeps growing.
Sound familiar? That's not a character flaw. That's a pattern. And every single moment like this has a fix.
Then the game changed.

As a leader, you win when your team does great work. That switch isn't just a skill. It's an identity.
And it starts with leading yourself.

So… which one’s yours?
Maybe just one. Maybe a few. Nobody starts out clean.
Here’s the uncomfortable truth: Your team has already made up their mind about you. They’re not waiting. They’re watching. Every. Single. Day.
And behind closed doors, it sounds like one of these:
“Cute that they think they’re ready for this. They should probably grow up first before they start telling others what to do.”
“I don’t know how they do it. Everyone actually wants to be there. And they’re so young — it’s kind of insane.”
How they talk about you isn’t fate. It’s a decision. Make it now.
No theory. Just the thing you do — and you feel the difference within days.

30-day money-back guarantee. Keep the book either way.
Because it’s more than “just” a book.
Read it in a weekend. Use it on Monday.
The 7 mistakes that quietly wreck young leaders — and the Fast Fix for each one. Delivered instantly as an e-book, so you can read it on your phone, tablet or laptop.

Turn your commute into leadership time.
You’re busy. You don’t always have time to sit down and read. That’s fine — I recorded every chapter myself. Play it on the way to work. Play it again on the way home. By the end of the week, it’s not something you read. It’s how you lead.

The road from good to legendary.
The book keeps you out of trouble. But I’m guessing that’s not enough for you. These 8 lessons show you the other side — the leader who gets promoted faster. Paid more. Who attracts A-players, makes it look easy, and has people lining up to work for them. That’s what legendary looks like. This is how you get there.
People paid to spend one day learning this from me. You get it free.

Know exactly where you stand.
Before you can lead others — you need to lead yourself. And that starts with knowing where you actually stand. Not where you think you stand. Your G.Y.S.T. Score tells you exactly that — and the one thing to work on first. No guessing. No wasted months.
Clients pay for a day with me to find this out. The do-it-yourself version is yours free.

Where young leaders become legends.
You stepped into leadership before most people even considered it. That takes guts. But nobody trained you for this. No manual. No mentor. Just pressure from above, from below, and from that voice in your head at 3 AM: “Am I doing this right?” Inside our private Skool community, you’re not alone with that question anymore. You’re surrounded by young leaders who get it, and every two weeks we meet for a live Q&A, free and exclusively for members. Real-world questions only. No fluff.

You pay for the book. Everything else is on me.
WHAT’S INSIDE
Today:$9.95
30-day money-back guarantee. Keep the book either way.
All three are free with your book. Everything is waiting inside our private Skool community the moment your purchase is complete.

I never planned to become a leader.
16The school choir
At 16, someone asked me to run the choir at my school. I said yes — I had no idea what I was getting into. That was the day I stopped just making music and started leading people. I just didn't know it yet.
My first task: get thirty teenagers to stand still for a group photo. Afterwards, I went to the bathroom and threw up.
That's how it started.
RestaurantThey picked me
After school, I still hadn't figured out what to do with my life. Music school? Maybe. Not sure. So I took a job at a restaurant.
A few months in — same thing happened. The team needed a leader. They looked around. They picked me.
Now I was leading people who had been working longer than I had been alive. And I needed to figure it out.
1 → 2 → 3restaurants
One restaurant became two. Two became three.
24Leadership consultant
At 24, I became a leadership consultant for the first time. Why me? Because I had done something rare: I had built teams that wanted to stay — in an industry where nobody stays.
I walked in with no formal training. No certification. No playbook. Just years of real-world experience — and a list of mistakes long enough to fill a book.
Turns out — that's exactly what it takes to write one.
Here's what I know for certain:
I never applied for a single leadership position in my life. Every single one came to me.
Not because I was the loudest in the room. Not because I fought for it. But because I learned — the hard way — what it actually takes to make people want to follow you.
Why this matters now
01The shift
We are in the middle of the biggest shift our economy has ever seen.
Not a trend. Not a cycle. A permanent, irreversible transformation — driven by AI.
02The new leaders
And here's what nobody wants to say out loud:
The ones leading this shift aren't the ones who've been in the game for 40 years.
It's the young ones.
The new ones. The ones who grew up building, adapting, figuring it out — before anyone handed them a playbook.
That new leader? It's you.
03The skill
And here's what I know with absolute certainty: As AI takes over more and more of the work — the ability to get people behind a vision, to build a team that believes in something, to make people want to show up and give everything they've got —
LEADERSHIP becomes the most powerful skill a human being can have.
You can't automate it. You can't prompt it. You can only learn it.
Leadership is the one thing AI will never replace.
And the ones who master it now — will be the ones who shape what comes next.
04The mission
That's why I wrote this book. And why I founded the NOW YOU LEAD Academy.
Not to teach theory. To build the leaders this world actually needs — right now.
Felix Richter
Leadership Coach, Author, Founder of the NOW YOU LEAD Academy
One condition: actually use it.
Read every chapter. Try the Fast Fixes. Put them to work in your team — for real.
If you do that, and you don't feel the difference — email me within 30 days. Full refund. No questions. You keep the book.
My goal isn't to sell you a book. It's to make you the leader people fight to work for. If I don't deliver that — I don't deserve your money.
Felix
The e-book + 3 free gifts (audiobook, 8 Secret Lessons, G.Y.S.T. Score) + free access to our Skool community.
Right after purchase, you get access to our Skool community. Your e-book and all 3 gifts (incl. audiobook) are waiting for you inside — ready to go.
Yes — if you're under 35 and in the first years of your leadership career. This is your quick-start guide to surviving and thriving in your new role.
No. One-time $9.95. No subscription.
But it CAN happen to you — if you don't know the 7 Deadly Sins young leaders make. Because they keep you in survival mode, and you might not even recognize it until it's too late.
7 Deadly Sins. 7 Fast Fixes. One road from survive to thrive.